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Christmas in Geneva 50 Years Ago

December 19th, 2018

By John Marks, Curator of Collections

I thought it would be fun to look at the 1968 Geneva Times and see what  it shows about Christmas that year. I relied on advertisements and I looked no further than Wednesday, November 27, the day before Thanksgiving. Friday, November 29 was the start of the holiday shopping season and the newspaper had a local advertising supplement.

Today there’s talk about Christmas sales on Thanksgiving ruining the holiday and taking retail workers away from the family table. However, the Family Bargain Center was open from 3 pm to 9 pm. Downtown businesses weren’t open until Friday.

newspaper ad for Family Bargain Center

 

 

Family Bargain Center was a chain of stores in New York and several other states from 1957 to 1973. Bean’s Hill was the top of Hamilton Street around the Pre-Emption Road intersection. Midland Charge Plan was an early credit card.

 

 

 

 

newspaper ad

There was a full-page ad promoting downtown businesses. Since 1957 the Town & Country Plaza on Hamilton Street had competed with downtown for shoppers. Its stores were new, there were hundreds of parking spaces, and it had a covered walkway between stores. In addition, in 1967 Arnot Mall had opened an hour away in Horseheads. There were 90 stores of indoor comfort spread over two levels.

newspaper add for downtown parking

 

Then as now, downtown businesses talked about their attention to shoppers and small details that made shopping more pleasant. In 1968 a selling point was new off-street parking lots, especially the one on Seneca Street. The intent of Urban Renewal had been to find developers to build new businesses after areas were cleared. When that fell through, merchants advertised the parking lots as a good thing.

 

 

 

Konen Office Equipment Ad

 

I hoped to find ads that showed popular gifts of that year and decade, and I wasn’t disappointed. Typewriters weren’t necessarily fun but Christmas has always been a time for giving things a person needs. (You don’t want socks and shirts, but you need them.) It would be a great gift for a 1968 college student who didn’t have $60 to spend. As a student in the late 1970s, I know a typewriter was a hot commodity at the end of a semester.

 

Newspaper ad for Mesko Glass Co.

 

 

As an adult, I’ve run out of things to ask for at Christmas. I have all the toys I want, I need the time to play with them! I can imagine telling my wife, “Oh, just get me  a mirror for Christmas.”

 

 

Newspaper ad for Noah's Ark

 

 

In 1968 I wanted lots of toys for Christmas, and Noah’s Ark on the corner of Castle and Exchange Streets had all of them. My top picks would have been the road race set, the pool table, and the bicycle with the banana seat and cool shifter on the crossbar.

 

 

Newspaper ad for McCurdy's

 

 

 

McCurdy’s in the Town & Country Plaza always had the nicest things. The 1960s was the era of big home electronics in early American-style furniture. This Magnavox stereo featured AM-FM radio and a turntable; a reel-to-reel tape recorder was extra.

 

 

 

 

Newspaper ad for The Seneca Shop

 

 

Seneca Shop Ad – Clothes have always been big gifts items. The Seneca Shop, Keilty’s, Stanley’s, Peck’s, J.W. Smith, and other clothing stores were in full swing in 1968 and took out ads.

 

 

 

 

Newspaper ad for Brunskill's

 

 

 

Brunskill’s Ad –  Brunskill’s on Exchange Street began as a harness and saddle shop. As automobiles replaced horses, the business moved into other leather goods like suitcases and briefcases. They expanded into gift items that would appeal to shoppers looking at wallets and key cases.

 

 

 

Newspaper ad for Key's

 

In case I’ve made you nostalgic for the good old days, I’ll close with the gift no father ever wanted: Hai Karate. In addition to questionable advertising, it offended every nose in a closed room. As a dad, I’m very grateful my son has never given me after shave for Christmas.

For more about local holiday memories and traditions, watch the latest video in our Geneva’s Stories series.

 

One response to “Christmas in Geneva 50 Years Ago”

  1. Gerald Forcier says:

    Oh My Gosh, I remember Hai Karate! I bought it for my dad but he never even opened the bottle so it got passed down to me. I never used it either!

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